Run Ottawa is the National Capital Region’s premiere running organization and the organizers of Canada’s most popular multi-day running event, the Tamarack Ottawa Race Weekend.
In Preparation for the Tamarack Race Weekend, I was given the opportunity to create a reveal animation for the 2024 Race Weekend logo as well as over a dozen race kit pickup animations for each race happening during the event on May 25th and 26th.
This was my first experience working with another designer's work who had previously done these animations for last year. Trying to navigate someone else's workflow took some adjustment but I was able to use it effectively. This was also my first time building animations for multiple different screen sizes at a physical event so it was hard for me to think about their application but with the help from my team I was able to adjust screen size and resolution without any problems on the days of the event.
Without any specific direction from the client on the logo animation, I used inspiration from the animations from previous years as well as the look and feel of the new logo. I created a fast paced, first person running animation into the reveal of the 50th Anniversary logo that leads into the 2024 Race Weekend logo. The kit pickup animations were heavily based on the previous year but I fixed a looping issue and added some additional animations to make them more visually interesting without being too distracting
Videos from the race kit pickup event on the 24th and 25th of May, 2024.
