Client Introduction: Dane Hamblin, a talented visual artist, with a focus on watercolour and oil paintings. He approached me seeking a rebranding to elevate his artistic identity and better connect with his target audience. Despite possessing a unique artistic style, Dane felt that his current brand did not effectively communicate a professional image, leading to a disconnect with potential clients and limited exposure in the art community.
Project Overview
Inconsistent Branding: Dane's existing brand lacked consistency across various platforms, including his website, social media, and promotional materials. This inconsistency hindered the establishment of a recognizable and memorable brand identity.
Target Audience Understanding: There was a lack of clarity regarding Dane's target audience. Understanding the demographics, interests, and preferences of his potential clients was crucial for crafting a brand that resonated with them.
Limited Online Presence: Dane's online presence was not fully optimized. The website was outdated, and social media accounts were not effectively utilized to showcase his portfolio and engage with the audience.
